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If you’ve been following me for a while you’ve probably noticed a few changes to our branding…


After 20 years trading as Cotton Love Home we’ve changed our name to Susan Sheller Home. The name change recognises a fundamental change to our business offer. Cotton Love Home was the name of my beautiful interior design store in Woollahra - the reference to ‘cotton’ came from the fringed towels that we became famous for and that I know so many of my clients still own and treasure.

 

After 20 years working as an interior designer and home interiors retailer I noticed that many of my clients were becoming impatient with the traditional interior design service. Unprepared to wait six months for a sofa or for fabric to be shipped from overseas, they were asking me for ‘instant’ updates to their home interiors. I saw a gap in the market for a design service that enables people to achieve a fast design transformation without going through the time and cost of a full interior design process.

 

I’m excited to officially launch my new Personal Interiors Shopping service under the Susan Sheller Home brand. A Personal Interiors Shopper is a cross between a professional interior designer and a personal shopper. I will shop together with you, or on your behalf, to help you find the perfect pieces for your home or office, including everything from furniture, décor, lighting, artworks and finishes, all carefully curated to match your personal style and budget.

 

This is a valuable service for anyone looking to revamp their home or office space. Maybe you have a room in your home that needs an update, or you may have recently downsized and found that your big house furniture doesn’t scale in your apartment. You might be recently single and need the basics for your new space, or maybe you’ve purchased a second home and don’t have time to shop for furniture and homewares. With the help of my Personal Interiors shopping service you can achieve the look you want in a fraction of the time it would take to do it by yourself.

 

I will also guarantee you that I will save you money! As an interior designer I am eligible for trade discounts in many home interiors stores and showrooms and I pass these discounts on to my clients - this can save you between 10% to 50% of the cost of your new purchases. Read about my Personal Interiors Shopping package here (link to personal shopping page).

 

In addition to my new Personal Interiors Shopping baby I will continue to offer my interior design services, and I also have a new range of artworks that I’ve created but I’ll save that for a future blog.

 

Thanks to all the wonderful clients, friends and suppliers who have supported me on my journey, especially those of you who became my sounding boards as I road-tested ideas for my Personal Shopping Service. I hope you love my new branding as much as I do. I must say that it did push me outside my comfort zone a little being the ‘talent’ in a photo shoot. I thought I’d share some of the behind the scenes fun in this post.


 

Sending love and let’s get shopping!

 

Susan X

 

For me, 2023 has been a year of reflection, recharging the batteries and new starts. More specifically; exercise, domestic travel, slowing down and a new home (after 15 wonderful years at Raine Street - which many of you have seen and visited over that time).


So, as Christmas and the New Year approach, I wanted to share with you Cotton Love's plans for 2024.


Firstly, I will be getting behind my "Come Shopping with Me" -Personal Shopping Service. Inspired by my recent home move - I am reminded that there are

times in life where we all need to revisit our home decor..... to edit, refresh, update or start over. I am confident that my Personal Shopping Service will assist many of my customers who need to do just that. If you are not ot wanting to engage a full interior design service (which by-the-way I will continue to offer) this is an easy way for you to achieve this home decor update with the promise of substantial savings - as I open "My little Black Book" of treasured design houses and pass on to you my wholesale / trade pricing. And I will be by your side, to provide guidance and advice.


I have added the updated details of this service on the Cotton Love website. I now offer two packages, one being a half day - the other a full day. However, I am also happy to tailor something completely to your needs, so please feel free to contact me to discuss.


Secondly, I have added a select range of new Cotton Love Bespoke Artworks which can either be

purchased on-line or can be viewed at the Cotton Love Studio in Woollahra - just contact me to make a time. These artworks have come to fruition after seeing a gap between collectable higher priced creative art and mainstream mass produced decorative art. Cotton Love Bespoke Artworks are a melding of my love of emotive colours, textures and recycled and re-imaged vintage frames. Kicking off with 5 pieces, the range will contine to grow and of course commissions are available.


I am looking forward to 2024!


Wishing you a very Merry Christmas and a Happy New Year xxx Susan



Up to 50% off Cotton Love Pyjamas and Luxury Beach Towels.


Just a few left, and now are heavily discounted as we discontinue these items.


Many happy memories:

-Fun PJ's displays in shop window

- Pyjama party with the gorgeous www.jasmineandwill.com range

- Kiddies PJ's for young "Wolverines" :)

- Cotton Love Beach Towels given as Wedding Favours at Packer Wedding in Paloma Beach - St Jean Cap Ferrat 2007.

- Richard Branson ordering Cotton Love Beach Towels for Necker Belle and Necker Island.


Did you know Cotton Love Home got it's name from the luxury range of fringed beach towels Susan Sheller introduced in 2001.


Please head to the NEW "Shopping" page on the redesigned website to purchase. And while you are there have a look at our new personal shopping service and watch out for new interior products of the month coming soon.
















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